The Decision Desk

The Decision Desk

The Decision Desk is Tobin's fortnightly memo on making growth decisions in the age of causal measurement and AI agents — written from the CEO seat, where questions about budget, allocation, and operating model are finally answerable causally, and agents are becoming first-class operators in the loop.

Why I'm Writing This

May 11, 2026

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6 min read

Why I'm Writing This

A founder's letter on why Lifesight walked away from attribution, what Agentic Unified Marketing Measurement means, and why I'm publishing this in public.

Tobin Thomas
Tobin Thomas